Who it’s for
You built it yourself. You’re past half a million a year. You have a team. You haven’t handed it the keys. Miss a day and something breaks. Three weeks away is a fantasy. You’re not technical, and you shouldn’t have to be. Something is stuck: traction, the brand, or the fit.
If you nodded more than twice, this room was built for you.
Why me
Fifteen years of building. I’ve made the expensive mistakes so you don’t have to.
I’ve been building on the internet since 2011. I founded Magai, the all-in-one AI platform used by tens of thousands of creators and teams. I’ve built a handful of other products along the way.
One podcast interview took Magai from $40K to $100K a month in a matter of weeks. I know what one right move can do. I also know what it takes to build a business that can hold that kind of growth.
I’ve hired, delegated, and paid for the lessons. Some of them cost more than your seat in this room.
No theory. Fifteen years of reps, brought to your business.

- Founder
- Magai, the all-in-one AI platform
- Featured
- Forbes, Business Insider, Social Media Examiner
- Since
- 2011, building on the internet
- Readers
- More than five million
- Named
- MSN Top 10 AI Leaders to Follow, 2026
Why it’s called Keel
Not growth hacks. The weight below the waterline.
A keel is the part of a boat nobody sees. It sits under the water and keeps the whole thing upright when the wind hits. That’s what this room builds: the founder, the team and the judgment that hold when the numbers don’t.
- You
Staying whole through the grind.
How to keep going when the numbers turn. Decline is normal. Going through it alone shouldn’t be.
- Your team
Getting it off your desk.
Delegation for the founder who isn’t technical. What to hand off first, to whom, and how to stop taking it back.
- Your judgment
Bets worth making.
Traction, positioning, product-market fit. Calculated risk, sized so one bad bet doesn’t sink you.
How it works
Not a course. A room that answers back.
Nothing is pre-recorded. You bring what’s in front of you, and the room works it with you. The founding members help shape the rest.
- Before day oneIntakeYour industry, years in, users and stage. I know your business before you say a word.
- Founding members1:1 with meCalls with me before the group forms, so the room is built around you.
- Every two weeksLive hot seatsYour business on the table, in real time. Topics follow what the room is facing.
- Month threeCheck-inThe numbers, and how you’re holding up.
- Month sixCheck-inWhere you started. Where you are now.

The room
12 seats.
That’s the whole room. The first 5 are founding seats.
Founding members help shape what this becomes. Every seat is by invitation: apply, we talk, and if it’s a fit, I send you a code.
A five-figure investment. We’ll talk about it on the call.
12 of 12 seats open.
Apply for an invite
Every seat starts with an application. Then a conversation.
- 1ApplyTwo minutes. Your business, and what’s stuck.
- 2Book thirty minutesRight after, on my calendar. No pitch.
- 3Hear back from meI read every application. If it’s a fit, I confirm your call and send your invite code after it.
