Dustin Stout
Dustin W. Stout walking through a high-rise apartment at sunset

Keel · A mastermind for founders

For the founder who can’t take a day off.

Keel is a small, live room for founders. Every two weeks, run on what you’re facing right now, not a course I recorded last year.

Apply for an invite Have an invite? Reserve your seat ↓

For
Founders
Revenue
$500K to low 7 figures
Rhythm
Live, every two weeks
Seats
12, by invitation

Who it’s for

You built it yourself. You’re past half a million a year. You have a team. You haven’t handed it the keys. Miss a day and something breaks. Three weeks away is a fantasy. You’re not technical, and you shouldn’t have to be. Something is stuck: traction, the brand, or the fit.

If you nodded more than twice, this room was built for you.

Why me

Fifteen years of building. I’ve made the expensive mistakes so you don’t have to.

I’ve been building on the internet since 2011. I founded Magai, the all-in-one AI platform used by tens of thousands of creators and teams. I’ve built a handful of other products along the way.

One podcast interview took Magai from $40K to $100K a month in a matter of weeks. I know what one right move can do. I also know what it takes to build a business that can hold that kind of growth.

I’ve hired, delegated, and paid for the lessons. Some of them cost more than your seat in this room.

No theory. Fifteen years of reps, brought to your business.

Dustin W. Stout standing by a window at dusk, looking at the camera
Founder
Magai, the all-in-one AI platform
Featured
Forbes, Business Insider, Social Media Examiner
Since
2011, building on the internet
Readers
More than five million
Named
MSN Top 10 AI Leaders to Follow, 2026

Why it’s called Keel

Not growth hacks. The weight below the waterline.

A keel is the part of a boat nobody sees. It sits under the water and keeps the whole thing upright when the wind hits. That’s what this room builds: the founder, the team and the judgment that hold when the numbers don’t.

  1. You

    Staying whole through the grind.

    How to keep going when the numbers turn. Decline is normal. Going through it alone shouldn’t be.

  2. Your team

    Getting it off your desk.

    Delegation for the founder who isn’t technical. What to hand off first, to whom, and how to stop taking it back.

  3. Your judgment

    Bets worth making.

    Traction, positioning, product-market fit. Calculated risk, sized so one bad bet doesn’t sink you.

How it works

Not a course. A room that answers back.

Nothing is pre-recorded. You bring what’s in front of you, and the room works it with you. The founding members help shape the rest.

  1. Before day oneIntakeYour industry, years in, users and stage. I know your business before you say a word.
  2. Founding members1:1 with meCalls with me before the group forms, so the room is built around you.
  3. Every two weeksLive hot seatsYour business on the table, in real time. Topics follow what the room is facing.
  4. Month threeCheck-inThe numbers, and how you’re holding up.
  5. Month sixCheck-inWhere you started. Where you are now.
Dustin W. Stout seated by a wall of windows at dusk, looking out over the city

The room

12 seats.

That’s the whole room. The first 5 are founding seats.

Founding members help shape what this becomes. Every seat is by invitation: apply, we talk, and if it’s a fit, I send you a code.

A five-figure investment. We’ll talk about it on the call.

12 of 12 seats open.

Apply for an invite

Apply for an invite

Every seat starts with an application. Then a conversation.

  1. 1ApplyTwo minutes. Your business, and what’s stuck.
  2. 2Book thirty minutesRight after, on my calendar. No pitch.
  3. 3Hear back from meI read every application. If it’s a fit, I confirm your call and send your invite code after it.