• Harnessing the Power of Micro-Content

    Harnessing the Power of Micro-Content

    When used strategically micro-content can make a macro impact. Social media has single-handedly made micro-content a necessary part of any digital marketing strategy. Before we go anywhere, let’s just start by defining what micro-content is.

    Read β†’

  • 7 of the Best Mobile Apps to Create Visual Content

    Creating visual content on mobile can be fast and easy with the right apps. Visual content is a powerful way to share a message that catches people’s eye. But you don’t always have access to a desktop computer when inspiration strikes. Whether you just want to share a great quote you just heard, or you…

    Read β†’

  • Smart Marketing is About Help Not Hype

    Smart Marketing is About Help Not Hype

    This one keynote made all of Pubcon worth the price of admission. If I didn’t see any other keynote, I would be satisfied with the trip. Jay Baer nailed it! I unfortunately had to miss Chris Brogan’s talk yesterday, and from what I hear it was equally as fantastic. So I’ll be searching around for…

    Read β†’

  • Warning: Sharing That Image Could Get You Banned

    There is a great deal of misconception when it comes to finding and sharing images online. The large majority of people sharing images online are doing it wrong. They have no idea that the way in which they are sharing them can actually get them banned, blacklisted or even prosecuted in a court of law!…

    Read β†’

  • Online Image Terminology That You Need to Know

    What is a meme? How do you pronounce gif? What is considered an infographic? What’s the difference between a gif and a cinemagraph? As we begin to take a deep dive into the complex world of sharing images online, I thought it was important to first go over online image terminology. I want us to be…

    Read β†’

  • What is Social Proof & Why Does it Matter?

    What exactly are social signals (aka social proof) and how exactly can they benefit you? After being asked this question several times in recent interviews and discussions, I realized that most people either don’t know what they are, or don’t know what the point is. In this post I’ll break down what social signals are, and why…

    Read β†’

  • Why SnapChat Is A Complete Waste of Time

    Why SnapChat Is A Complete Waste of Time

    SnapChat is an app which allows you to send messages to your connections that “self destruct” once they’ve been viewed. So in other words, it allows you to send messages that you only want to be viewed once. After they are viewed, they are automatically deleted. So the point of the app is to capture…

    Read β†’

  • The Big Dogs of Social Media: Starting With You

    I hear the phrase “I’m not one of the big dogs here on [social network]” a lot. If not that exact phrase, it’s usually something to the same effect. While I appreciate the humility involved in this qualifying statement, I really want to speak to that mentality a bit. A lot of people seem to…

    Read β†’

  • The Anatomy of a Perfect Google+ Post

    The Anatomy of a Perfect Google+ Post

    There is a reason that certain people get more engagement, more followers, and are more successful on Google+ than others. A lot of it has to do with they way they craft their posts. In this post I’ll go over the anatomy of a perfectly crafted Google+ post. Seven components that, if executed properly can…

    Read β†’

  • How To Create A Meme The Easy Way With Google+

    Did you know that you could easily create a meme using Google+? It only takes a few simple steps and you can create a piece of potentially viral content. First, let’s define what a meme is: meme /mΔ“m/ An element of a culture or behavior that may be passed from one individual to another by nongenetic…

    Read β†’