What are all the Instagram photo sizes and dimensions you need to know for 2024? How about Instagram video resolution and size ratios? Sit back and relax, because this post has it all covered.

After plenty of years of only standard square images and videos, Instagram opened up their platform to allow for portrait and landscape orientations. What?! That’s right! Life just got a little bit sweeter. These new Instagram sizes are a huge deal!

While most users don’t really care about their Instagram picture size, for those of us using Social Media to grow our business or brand, this makes repurposing content a lot easier. On top of that, the added variety makes Instagram a lot more interesting, more appealing, and more of a competitor to other platforms that we use.

First of all, I am personally excited about this development. In the past, I have felt constrained by the limitations of the standard square option and this change will affect the way I personally use Instagram.

So like usual, as soon as this Instagram change was live, I went to work dissecting and analyzing it to make sure I understand all the angles. Here is what I found…

The New Instagram Sizes

Just like my social media image templates, Instagram now has 3 image orientations:

• Square
• Landscape (horizontal)
• Portrait (vertical)
• Story (also vertical)

These 4 image orientations allow for greater versatility in creating all of your images. That is always a good thing, but it also means that you have to understand the constraints that are given.

Don’t worry though. Like I said, I went to work picking everything apart so you don’t have to. Keep reading to get the scoop.

Downloadable Templates

As I have consistently done in the past with my social media image templates, I’ve gone ahead and created a template for those of us looking to create custom graphics for Instagram. Feel free to add your email below and you can download my templates for free!

The templates include all of the sizes noted in the infographic at the bottom of this post. Use them as a starting point (like a blueprint) for all of your custom Instagram graphics.

Related: Get all the templates you need with my Facebook Image Sizes: Everything You Need to Know article.

Square Photos and Videos

View this post on Instagram

A post shared by Dustin W. Stout (@dustinwstout) on Apr 2, 2017 at 9:20pm PDT

The standard square image on Instagram remains to be shown at a maximum of 600×600 pixels. This has been pretty much the same since day one.

It should be noted though that Instagram stores a version as large as 1080×1080 pixels. However, even on the largest of screens it seems they still display a maximum of 600×600.

My highest recommendation is to create images that are a minimum of 1080×1080 as they will give you the highest resolution asset for reuse on other platforms. Additionally, as more and more screens become higher in their pixel density, you will be future-proofing your images from being too small.

It’s also worth noting that square video has been found to be the most successful video size ratio across social networks.

Landscape Photos and video

This is another test… just move along here folks.

A post shared by Dustin W. Stout (@dustinwstout) on Apr 2, 2017 at 9:20pm PDT

For Instagram landscape images, the smallest I have tested on was at 1920×1080 which Instagram then displayed at 600×337. As it turns out, though, Instagram ended up storing a version that is 1080×607.

So the trend here is that no matter what size image you upload, Instagram is resizing it to a maximum width of 1080px and displaying a version with a maximum width of 600px.

Landscape videos also have a maximum display size of 600×336.5 (or 1200×673 in full view or retina display). This is very close to a typical 16:9 ratio that we see as the current cinematic standard in film & television.

Portrait Photos & “Vertical” Video

View this post on Instagram

A post shared by Dustin W. Stout (@dustinwstout) on Mar 22, 2017 at 12:12pm PDT

Vertical images (or portrait) will display at a maximum of 480×600 (or 960×1200 for retina display). However it looks like Instagram is storing the photos at a maximum of 1080×1350 on its servers. The aspect ratio is 4:5.

This is a pretty standard aspect ratio for photography, but video is a completely different animal.

Vertical videos on Instagram are roughly the same aspect ratio as vertical images. While the exact pixel resolution is a bit off, it’s not enough for anyone to notice. So when uploading a vertical video, just make sure it’s a 4:5 aspect ratio.

It’s not a pretty adjustment to make if you’re used to shooting 16:9 video, but for the added screen real estate you get, I think it’s definitely worth it.

Instagram Stories Size

Instagram Stories has ultimately been a wild success. Although it’s basically a Snapchat clone, people have taken to it like wildfire.

As such, once Instagram released the ability to upload images to your Stories, people started getting very creative with the graphics they used in them. Now, the problem with this is that the dimensions are dependent on the device that the Story is being viewed on. So this makes it rather difficult to standardize.

However, my highest recommendation is to take a portrait 9:16 ratio approach (a.k.a. landscape 16:9 rotated 90 degrees). In pixels that would mean 1080×1920. As long as you give enough whitespace around the edges, you should be fine.

IGTV Video Resolution

When Instagram introduced its new video-centric app, IGTV, it was met with both excitement and skepticism. For a brief moment, however, it was a very exciting new direction for Instagram.

Videos on IGTV show only in portrait orientation. So a 9:16 aspect ratio is ideal. This means your videos need to be a minimum of 1080×1920 resolution.

With the excitement around IGTV fading, Instagram decided to start showing previews of your IGTV videos in the main feed.

They looked like all other video inside the Instagram feed, but had a small message in the bottom-left corner, “Watch full IGTV video.” After a few seconds, this message shrinks down into just being an IGTV icon.

The other small caveat is that these IGTV videos will only show 60-seconds of the full video, forcing you to click the icon to view the full video.

What this signaled is that Instagram wants IGTV to continue to grow, and they’re willing to disrupt their main app experience to make it happen.

So, naturally, since a 9:16 ratio video won’t work in the feed interface, there is a bit of cropping that happens when an IGTV video is displayed.

When an IGTV video is shown in the main Instagram feed, it is cropped to the same 4:5 aspect ratio as portrait photos and videos uploaded natively.

This means your 1080×1920 resolution video gets cropped at the top and bottom and becomes a 1080×1350 resolution video.

I’ve added this video template to my download package for your convenience.

What does this mean for Instagram?

Personally, I think you’re going to see two kinds of users: the traditional and the people who like new things.

The traditional users will stick to their square photos and be fine with that. They have gotten used to it and want to maintain their purist culture.

The people who like new things will embrace these new dimensions and create a more diverse stream of visual content. Things will definitely be a bit more interesting.

If I were to bet, I would say that much like Pinterest we will see the taller images and videos (portrait) getting much more love than the square or (especially) landscape photos. The reason for this is that Instagram is still a mobile network, by a long shot.

Being a mobile dominated network this means that people’s habit of holding their phone in portrait will give the portrait images/videos a much better viewing experience. They will naturally cover more screen real estate garnering more attention.

So don’t be surprised if you see me update my Social Media Image Templates soon to include a new template or two. Be sure you’re subscribed to my Insiders list to make sure you’re notified when they’re updated.

Bonus: Instagram Sizes Infographic & Templates

Ultimately it is a wonderful thing that Instagram is switching things up by providing more options for users. I think it is a change for the better and reveals a lot about how Instagram listens to its users. They not only listen but deliver.

Because you read all the way to the end of the post (Woohoo!), I wanted to thank you (for real) by giving you this easy reference infographic of all the Instagram sizes.

Use it as a guide for when you’re creating images for Instagram from outside of Instagram so you can pull them in without worrying about cropping.

And FYI, you can easily save this in Pinterest by hitting the Pin button floating on this page. 😉

Use This Image On Your Site

Simply copy the code below and paste it into your website to share it with your readers.

<a href="https://dustinstout.com/instagram-sizes/"><img src="https://dustinstout.com/free-resources/instagram-sizes-infographic.jpg" alt="Instagram Image Sizes" width="600px" border="0" /></a><br />Image courtesy of <a href="https://dustinstout.com" title="Dustin Stout | Social Media Resources and Insights">Dustin W. Stout</a>

Lastly, just in case you missed it, don’t forget to download my free templates before you leave. They’ll give you easy access to the latest dimensions and blueprints to create great imagery.

Save Time With Ready-Made Instagram Posts

Many of you reading this are probably capable of creating your own Instagram images. And that’s totally fine.

But some of you just don’t have the time. You’re thinking,

These templates are great! Now, if I could only find the time to create a bunch of perfectly sized Instagram content…

And I feel your pain. Running a business, an agency, and all the demands of a typical day make it hard to find time to create content.

That’s why I created SoVisual.co—for those of you who want great Instagram content, but don’t always have the time to create it yourself.

Our huge library of customizable templates are fast and easy to customize. And we’ve also created “collections” of designs which allow you to create multiple pieces of content with similar styles giving a unified look.

Just pick a template, fill in the fields, and click “Create.” It’s as easy as that.

So what are your thoughts about Instagram’s various post sizes? You can leave a comment by clicking here.

The most meticulously updated and accurately crafted minimal social media icons on the internet. Now includes the newest Facebook icon!

The most recent update to the icon set includes six updated icons as well as four completely new additions. But first, some backstory…

I have a pet peeve.

Okay fine, I’ve got more than one of them.

One in particular has to do with social media icons. It may be silly, but I just can’t stand seeing outdated social media icons. It bothers me–and I’ll talk about why it should bother you as well further in this post.

So, in an attempt to save the world from outdated social media icons I’ve created my own social media icon set and you can download them for free!

Not only that, but I’ve not got a bonus set of icons thanks to my friends over at Vecteezy who have created an additional set of social media-related icons just for my audience. And they’re all one-hundred percent free!

How cool is that?

So before I give you the goods, allow me to explain why this is actually such a big deal if you’re trying to make your mark online.

Why Updated Social Media Icons Matter

In a world where visual appeal is associated with authority and credibility, it never ceases to amaze me how many times I come upon outdated, ugly social media icons.

This is what I refer to as an “icontastrophe.”

I’ve stated before how important it is to make your social media presence prominent. Your readers, customers, fans, and followers need to know that you are active on the social networks they would follow you on.

What kind of impression do you think it makes when you’re using social icons that have been retired? Let me give you a few typical opinions:

• You’re outdated
• You’re not paying attention
• You’re irrelevant
• You’re not really active on the platform

While this may or may not be true, the impression that it gives is negative. No matter how awesome you are on those platforms, a savvy user (the people you want on your side) will recognize an outdated icon right away.

“Trust increases when we get the details right. Customers judge online credibility by evaluating the visual design, copywriting, and interactions. If trust matters to your business, then design details should matter too.” – Braden Kowitz

Here are a few examples from real life outdated social media icons:

• 

• 

• 

• 

• 

• 

Now, the goal is not to make fun of these people, businesses or brands, but to raise awareness that it’s time for an update.

I know, I know– total first world problem, right? Well, honestly, some of these businesses or brands simply don’t know that the icons are outdated. What’s worse is that they don’t realize that most Twitter users don’t even know what that old lower-case “t” icon is.

Most often, it’s the Twitter, Facebook, or Instagram icons that are messing everything up. So be on the lookout for those usual suspects. I go more in-depth on the most commonly misused social media logos in another article. I won’t bore you with it again here.

Updated Social Media Icons FTW!

Whether it’s a blog, business site, or just a cool infographic, one outdated social icon can totally ruin it.

I can understand though that it’s not easy to stay on top with how often some of these sites change their icons. So I’ve made it my goal to not only keep myself updated but to help keep you updated as well.

For me, this is one of those small details that can communicate volumes about your digital presence. Staying on the cutting edge keeps you relevant, reinforces trust, and helps you achieve social media rockstar status.

If you’re going to build and design a blog worth following it is essential that your social media links are both visible and current. That’s why I created this free icon set for you to download and use at your leisure.

What is in the set?

I’ve hand-picked the most popular social media networks and apps and created six different styles.

This icon set contains a square icon version and a minimalistic (isolated) version (without the square). Both versions come with 3 different color schemes (color, black, and white).

Additionally, they are in .png format at 32×32 pixels so they are easy to drop into your websites as social media links.

The social networks included are:

Six sets of twenty-one icons, that’s a total of 126 free social media icons that I’ve created for you!

Want the vector versions of these icons (.psd and .ai files)? Skip ahead.

Needless to say, it took some time to craft all of these. Being a full-time husband and daddy, I just can’t maintain icons for every single site out there. However, I am open to requests if you have any specific icons you’d like for your set– just leave them in the comments below.

The goal is to stay as current and accurate to each social network as possible to ensure brand consistency but also have a uniform look and feel.

I will be keeping these social icons as current as possible. Every time one of these social networks changes its icon– you can bet I’ll be updating these sets as soon as possible.

Bonus Icons for Your Graphics Needs!

As I said previously, the good folks over at Vecteezy have agreed to create a special set of social media related icons for my audience! These are exclusive Dustn.tv graphics that you are free to use on any and all of your projects!

Here’s a preview of what’s in the bonus set:

There are 35 icons in total, and they come in .ai and .png formats. Wah-hoo!

Download Vector Social Media Icons

Just add your email below, and you can download the vector (.psd and .ai files) of my free social icon set instantly!

By adding your email, you also get access to my growing library of downloadable resources for all your social media and online marketing needs.

You may also be interested in downloading my free official social media logos for larger scale use. That resource includes high-resolution versions of official social network logos for when a 32x32px icon isn’t enough.

Latest Updates to Social Media Icons

Included in this most current set were some updates, new additions, and several removals of social networks that are no longer with us. The updates I make to this set are always to keep the most accurate representation according to each brands guidelines.

See if you notice a pattern in some of these updates.

Facebook has recently started updating all it’s logos for a more unified brand across apps. The icon now matches the most current version of the Facebook icon found on it’s brand website. The primary blue color also got a brighter shade–my guess is to give it a younger appeal.

Twitter, in the past year, changed it’s primary blue color also. Just as Facebook, the blue is brighter, giving it a greater appeal to younger audiences.

LinkedIn hasn’t made any changes to it’s primary icon, however–surprise surprise–they’ve made their blue an ever-so-slightly brighter shade.

YouTube has begun showing its logo in a brighter shade of red, and therefore I’ve updated the set to match. Are you sensing a trend here among social media logos?

Pinterest’s shade of red has become–wait for it–a tad bit brighter.

Skype is a brand new addition to the set. While not seemingly a “social network” in the popular understanding of the term, it can actually be categorized as such. With the wide amount of usage, I felt is was a worthwhile addition to the set.

VK, the popular Russian social network has been added to the list by popular demand. With nearly 100M users worldwide, it was definitely time to add it to my free icon set.

Mix has been added to the mix–see what I did there. StumbleUpon, its predecessor, was shut down and absorbed into Mix back in 2018. It has yet to acquire mainstream adoption, but I believe it is one to watch.

WeChat is a messaging app very similar to WhatsApp, but was created by Chinese company Tencent. It has over 1 billion monthly active users and is mostly popular in China.

And last, but certainly not least, there have been a few social networks since the last update that have either gone the way of the dodo, or they’re slowly being shut down. The following social network icons have been removed from the set:

• Blab
• StumbleUpon
• Vine
• Meerkat
• Google+

As always, I’ll be sure to keep an eye out for any network updates, changes, or shutdowns. As long as you stay subscribed to the email list, you will always be in the know!

Sponsored: If you’re looking for more icons, my friends over at Iconscout have over 3 million high quality design assets to choose from.

Are there any sites that you think I should have included in the set? You can leave a comment by clicking here.

An always-updated, one-stop free resource for the most current social media logos of the most popular social networks. And the best part is these minimalistic social icons are all free.

As social networks grow from bootstrapped tech start-ups to a thriving social platform, they’re bound to undergo some logo changes. I have a particular sensitivity to when these social media logos change because branding is one of the things I do for a living.

When I see someone use a social media logo that is out-dated, or worse— a cheap knock-off of an official logo, it bothers me. It not only hurts my eyes, but it also gives the impression that the individual using it either doesn’t know better (they’re not paying attention to what they’re talking about) or they don’t know the importance of using credible visuals.

For the average person, keeping up with these social media platforms’ changes can be impossible.

So as a public service, I’ve decided to keep an updated list of the top social networks logos along with some visual assets that you can freely use to your heart’s content with no restrictions for personal or commercial use.

Just here for the free downloadable goods? Skip to the download

Why Care About Accurate Social Media Logos?

You may have seen my free Social Media Icons set that was created for a similar purpose. It’s a hand-crafted set of flat design JPG and PNG icons with solid and transparent background. That set is actually the basis for my social share icons.

But really it’s more than just an obsessive personal preference.

First, let’s talk about why it most benefits you to use the most up-to-date versions of social media logos.

Accuracy = Credibility

When people visit your website, they’re visually analyzing their experience whether they realize it or not. They’re looking for visual queues to tell them whether or not you’re trustworthy enough for them to stick around.

Having out-dated graphics can communicate that:

• You are out of touch with or not savvy enough to know what is current
• You don’t know what you’re talking about

These have negative effects on your credibility and act as a psychological repellant to your visitors. It might be an unconscious response as the viewer to not even realize why he/she thinks your site or whatever they see pertaining to you is not credible.

We tend to make millisecond responses to things without even realizing why we don’t like something. Digging in deeper helps us to realize that these little things play a HUGE role in viewer response toward credibility.

I have spoken at SMX East and West about this very topic of Visual Trust Indicators. And while this is but a small part of communicating trustworthiness, it’s also a very easy thing to fix.

Because… Branding

These companies spend hundreds of thousands of dollars on branding. They pay a graphic designer (or team of designers) like myself to craft their visual identity so that it will be consistent and recognizable.

Believe it or not, icon design is an artform in and of itself.

Also, each social media network creates guidelines which dictate what is allowed and what is not allowed in regards to their brand icons. It’s a lot of work building a brand identity. So out of respect (and legal compliance) for the brands themselves, I have resolved to represent the respective companies as they so desire.

This makes sure that I’m both in compliance with them (just in case they see what I do with their brand) and also gives the graphics that I create and share the look of authority and “know how” that has gotten me very far.

Most Popular Social Media Logos

Over the years, social networks have undergone a lot of changes–especially in the branding department.

The following are social sites are the most popular, and therefore the most susceptible to misrepresentation. To save you from getting caught with an outdated or completely wrong logo, here are the official logos of the most popular social platforms.

Official Facebook Logo

The newest Facebook logo (which is being slowly rolled out) is simply the trademark ‘f’ centered inside a circle. There’s no more square, no more offset for the ‘f’, and the new blue color is brighter.

This new Facebook icon hasn’t gathered much attention as of the time of this post, but as they begin to roll it out in places other than their brand guide, I’m sure it will gain some mainstream attention.

For now, consider yourself one of the first people to know about it!

Facebook has stayed pretty consistent with their logo over the years, and all changes have been subtle enough as to not draw much attention.

However, over the past year, there have been more dramatic changes, especially to it’s wordmark. The change sparked a lot of debate in the design and branding community, but most average users didn’t even notice.

See if you can spot the difference:

The changes are subtle, but I think I understand why the choices were made. For one, the new word mark is softer, less “techy” looking with rounder curves. It’s a bit lighter in its weight, and feels more friendly than the previous wordmark.

Official Instagram Logo

Over the years the Instagram logo has continued to get simpler. It started as an iOS-only app and the icon was meant to match Apples then skeuomorphic design. When apple switched to the flat design trend, Instagram soon followed suit.

With the continued design trend of simple, minimalistic icons, Instagram again changed their logo to what we see it as today.

While the Instagram word mark has remained pretty much identical–apart from color–the icon’s current iteration is about as simple as you could possibly get.

Official Twitter Logo

The most frequent victim of visual confusion is the Twitter logo. Whether it’s a TV show advertising its social profiles, or a business asking people to follow them online, Twitter icons seem to be all over the place as far as accuracy.

It’s partially Twitter’s fault since they’ve undergone so many icon changes over the years and people just can’t seem to keep up.

Their current official logo is the bird with its head angled up. It’s a brilliantly crafted icon and deserves to be represented properly. So for the love of all things holy, stop using that ridiculous lower-case ‘t’ icon.

Official YouTube Logo

How many people can remember when YouTube first started? The internet was a completely different place, wasn’t it?

Since its inception, YouTube’s logo has undergone only a handful of changes, and mostly very subtle. It wasn’t until recently that a major rebranding happened, giving the video-centric platform a very modern logo.

Both the full version and its icon are used throughout its various apps and properties, unlike Twitter, Instagram, and Pinterest who primarily focus on their icon.

What I really love about the YouTube icon is how utilitarian it is–it’s the play button that appears on every video you watch. Brilliant use of repetition so that brand recognition is easy.

Official Pinterest Logo

Oh, Pinterest, how I love thee.

The Pinterest icon has remained the same since its inception over 12 years ago. And what a delight that is for many a designer.

Now, to the eagle-eyed onlooker, you may have noticed that the color of red has changed slightly over the years. The most current red in their branding is as bright as it’s ever been, following the same bright color trend that other networks such as Facebook, Instagram, LinkedIn, and YouTube have employed.

Other than that, though, the Pinterest icon remains completely unchanged. And that makes my job so much easier.

Official LinkedIn Logo

Much like Pinterest, LinkedIn has stayed pretty close to its brand roots with it’s primary logo. The only thing that has changed is the primary blue.

Much like the other networks, my guess is that brighter colors are aimed at targeting younger audiences, and giving the brand a more fresh or exciting feel. Younger people tend to be attracted to brighter colors, so this seems a smart move for all social media platforms.

LinkedIn also makes good use of it’s solitary icon logo when minimal space is available.

All Social Networks

For the sake of time (and energy) I’m not going to give a synopsis of every social media network’s brand logo history. So instead of droning on and on through all 21 networks, I’ve instead decided to just package up all the logos into one downloadable set.

Download All the Official Logos

Simply click the download button below to download all the high-resolution official logos for the following social networks:

The package includes four styles of each social media network logo in high resolution JPG and PNG format. Styles includes:

• Full color logo in JPG file format
• Full color icon in transparent PNG file format
• White icon in transparent PNG file format
• Black icon in transparent PNG file format

If you’re a designer or work with professional grade design tools and want the vector versions of all the logos, I’ve got that for you as well.

Download the Vector Logos

Simply add your email below and click Download! You will get a confirmation email with all the vector icons in both PSD and AI format. That package also contains all JPEG and PNG files to save you the time of having to download both sets.

The PSD files contain smart objects for scalability (if you don’t want to open Illustrator). If you are an Adobe Illustrator user, the AI file contains all icon sets, sized at 32px if you want to use them to create your own cool icons.

Save them, add them to your social media icon collection, insert them into a great visual you’re creating for your next blog post, and share freely knowing you have the most official version of the brand logo represented.

Hope You Enjoy

I’ve done the hard work in rooting through the brand guidelines of each network to make sure all these logos included above are accurate and up to date. If you’d like to double-check for yourself (which I highly encourage you to do) here are the links to each network’s publicly visible guidelines:

Oh, and lastly–if you missed my reference above, I do have a free icon set made from these icons that are already pre-formatted at 32px. This makes it easy for you to use them in your blog or website as links to your social media profiles. Be sure to download those as well!

Are there any social networks that you’d like me to add to this list? You can leave a comment by clicking here.

What are all the Facebook image sizes you need to know in 2024? Well, consider this your one-stop guide to everything from Facebook cover photo size to profile picture size, ad sizes, and more.

In the beginning, Facebook was mostly text and links with the occasional baby photo flying through your stream. However, with the changing trends in social media, visual content has become a dominant force and the world’s largest social network has evolved with the trends.

Photos. Videos. Animated GIFS (soft g on that pronunciation). They’re all the rage.

Truly, a picture is worth more than a thousand words, and Facebook has ensured that you can effectively communicate your thoughts and experiences with the use of high-quality images.

And those making great use of Facebook’s visual nature are getting the best results with their social media marketing.

Facebook is the leading social media platform, after all, so it’s important that you approach it armed with all the information you need.

Keeping up with the ever-changing image sizes and formats on Facebook is a dizzying, and exhausting task.

But I’ve got you covered.

In this post, I’m going give you the most accurate and up-to-date references to the ideal Facebook image sizes and dimensions. This post includes:

• Facebook Profile Photo Size
• Facebook Cover Photo Size
• Facebook Page Cover Photo Size
• Facebook Event cover photo size
• Facebook Group cover photo size
• Uploaded Image Sizes
• Link Post Image Size

Now, this information will be extremely helpful to the many of us who are plagued with perfectionism and want to make sure every image is the right size. But if you’re just looking for some quick and dirty “get-r-done” templates, you’ll want to download my Social Media Image Templates.

With that said, let’s dive in!

Facebook Profile Picture Size (Profiles & Pages)

Unlike cover photos, profile pictures will not only appear on your Facebook timeline (a.k.a. profile page) but will also appear on each post that you share, every comment you leave, in Facebook search results, and on people’s timeline where you post messages. In most cases it will be a small thumbnail, so you want to crop it right.

Needless to say, this is probably the most important visual representation of you on Facebook, so you’ll want to get this one right.

A profile picture is a square image that measures 168px by 168px on desktop. However, be aware that even though you’ll be uploading a square photo, it will be cropped into a circle.

So make sure your picture accounts for those corners being rounded off. You don’t want any logos or focal points to be cut off.

Facebook also stores a higher resolution version at 320px by 320px.

The size of the profile picture that is seen in the comments you make, however, is scaled down and resized to a square image of 40px by 40px.

Lastly, if someone clicks on your profile photo, it can be displayed as large as 850px by 850px. The highest resolution Facebook will store is 2048px by 2048px.

Holy heck, Dustin, that’s a lot of sizes to remember—my head is dizzy trying to follow all that.

Have no fear, friend; I’m going to make it really easy for you.

When creating your profile picture, I recommend creating them at the highest resolution, 2048px by 2048px.

That will ensure that you are presenting the highest quality image for your most important Facebook asset—your profile picture. It’s how people will come to know you, so you want it to be good.

Down and dirty dimensions:

• Max size: 2048px by 2048px
• Minimum size: 168px by 168px
• Minimum recommended size: 761px by 761px
• Aspect ratio: 1:1

Pro-tip: People like to connect with your eyes, so make sure your eyes (and mouth, preferably a smile) are visible in the smallest size of your Facebook profile picture.

You can right-click the image to “Save as” or you can just download the entire set of templates from this article at the end of this post.

Facebook Cover Photo Size (Profile)

Located at the top of your personal Facebook timeline, your cover photo is the perfect place to showcase your personality.

A Timeline cover photo measures 851px by 315px. This is the minimum size that Facebook will display the photo at.

For those of you who like aspect ratios, the cover photo comes in at 2.7:1.

However, just like Instagram’s image sizes, the display size isn’t the only size you should know.

Bonus Reading: If you’re looking to create a great Twitter Profile Header image, YouTube Channel art, LinkedIn header too, I have a post all about Social Media Cover Photos.

If you peek behind the source code, you find that Facebook is storing a higher resolution version, and the upper limit seems to be 2037px by 754px. So, if you want the highest resolution image use those dimensions.

However, if you’re viewing it on a mobile device with Retina Display or other high resolution displays (which most smartphones have nowadays) the actual display size is 1125px by 633px.

Down and dirty dimensions:

• Maximum size: 2037px by 754px
• Minimum size: 851px by 315px
• Aspect ratio: 2.7:1

Pro tip: Make your profile cover something personal that makes you look like a real human being.

Don’t think of it as a banner ad, think of it as an extension of your profile picture. Avoid text and calls-to-action at all costs.

Also, be aware that because of certain user interface elements, parts of your profile cover will be covered up.

If you like, I’ve gone ahead and mapped out a template for you below.

You can right-click the image to “Save as” or you can just download the entire set of templates from this article at the end of this post.

I’ve also created free social media cover photos templates for all the most popular networks if you want to give them a look.

Facebook Page Cover Photo Size

If you’re using Facebook business to grow your brand, you’ll want to make sure your cover photo is the crown jewel of your business page.

For Business Pages, Facebook cover photos are an incredible way to display what your brand is about, and visually connect with your target audience. However, the cover photo dimensions are slightly different from that of personal profiles. They display at a size of 820px by 312px.

As with everything else, Facebook will store a higher resolution version if you upload it. The maximum resolution you can upload is 1958px by 745px.

Facebook will automatically resize it as needed for various screen resolutions.

The great thing about these new Facebook Page Cover Photos is that they no longer have any obstructed area on them. There are no interface items over the cover photo, nor is your profile photo partially blocking it.

You get to utilize 100% of the space to maximize your cover photo.

As with my previous recommendation, however, I would not use this space as just another banner advertisement.

Use it to give personality to your page—a branding opportunity rather than a marketing opportunity.

Bonus Tip: If you want to design your Facebook cover photos with ease, there are two tools I recommend: Canva, and Picmonkey. Both are free to use and have pre-built Facebook cover photo templates. For more recommendations read The Best Tools for Creating Visual Content.

Down and dirty dimensions:

• Maximum size: 1958px by 745px
• Minimum size: 820px by 312px
• Aspect ratio: 2.63:1

And here’s a simple template to give you a starting point.

You can right-click the image to “Save as” or you can just download the entire set of templates from this article at the end of this post.

Facebook Group Cover Photo Size

Now, this one is tricky because Facebook decided to make it complicated.

You see, it’s not as simple as just uploading an image in the exact display dimensions. The group cover photo requires you to have a cropped area and adjust the image vertically in the viewable zone.

Why? Nobody knows.

But here’s the details you need to know.

The minimum viewing area is 820px by 332px. But if you upload an image that size (or equivalent ratio) you will need to adjust it horizontally. It’s a nightmare.

So, instead, what looks to be the optimal size to upload is an image that is 820px by 461px. This will allow you to reposition the image vertically within the viewable area.

For the highest resolution, I recommend going with double those dimensions (to accommodate retina displays) and use the dimensions of 1640px by 922px.

There are other templates and tutorials out there recommending to do 1640×921, but I like clean numbers. Especially knowing that Facebook will resize the image to only be 820px wide on standard displays, I don’t want them sizing down to a half-pixel size.

Down and dirty dimensions:

• Maximum: 1640px by 922px
• Minimum: 820px by 461px
• Aspect ratio: 1.78:1

Feel free to use the following as a template to make sure you’re getting all of your important elements in the viewable area.

You can right-click the image to “Save as” or you can just download the entire set of templates from this article at the end of this post.

I’ve created it so that the bigger gap is on the top, so when you upload the final image to your Facebook Group, all you need to do is drag the photo up as high as it will go.

Facebook Event Cover Photo and Video Size

If you’re hosting an event on Facebook, you’ll want to utilize their cover photo as well.

An event cover photo displays at 500px by 262px on standard displays.

For the best result, however, you can double those dimensions to be 1000px by 524px to ensure that the photo looks great on all screen resolutions.

Down and dirty dimensions:

• Maximum: 1000px by 524px
• Minimum: 500px by 262px
• Aspect ratio: 1.91:1

And if you’re looking for a handy template to get started with, here you go.

You can right-click the image to “Save as” or you can just download the entire set of templates from this article at the end of this post.

You can also upload video to your Event Headers, and it will be displayed at the same size as an image header.

The resolution of your video can be standard HD, but just be aware it’s going to get resized and cropped to the dimensions mentioned above. Users can view at full screen, however, and it will not be cropped there.

Sponsored: If you don’t want to mess around trying to figure out the proper sizing, Snappa’s easy-to-use graphic design tool has amazing Facebook templates with the dimensions built right in. You can try it for free here.

Facebook Image Upload Sizes

Over the years, Facebook has gotten much better at maintaining image quality when uploading photos. It used to be absolutely horrific.

(Of course, I’m slightly exaggerating. But only slightly.)

These days, when you upload a photo, the quality loss is very little. I’m very glad they’ve now made image quality a priority when resizing and optimizing photos on their platform.

When you upload a single image to a Facebook post, the maximum width it will display in-stream is 492px.

The height will depend on the orientation or aspect ratio of the image you’re uploading:

• Square: in-stream display will be a maximum of 492px by 492px
• Portrait: in-stream display will be a maximum of 492×738
• Landscape: in-stream display will be a maximum of 492×276

Expanding Images in Theater View

When you click on the image to expand it in “theatre” (a.k.a. Lightbox) view, it will scale up to fit whatever screen size it’s being shown on.

There is no way to account for every possible screen size in the world, so the following are basic guidelines.

Facebook seems to have an upper limit of 2048px for height or width.

So regardless of your image orientation, if one of its measurements is higher than 2048px, then Facebook will resize the image to get that value as close to the 2048px as possible while maintaining the same aspect ratio for the image.

Make sense? Of course it does—you’re very smart. I like you.

Now, the following sections are for the super-obsessive types that want to know the exact pixel sizes of everything.

If you’re one of those people, good for you. And here you go!

Multiple Square Oriented Photos

For uploading square images, here are the various sizes based on how many photos are uploaded:

• One square: 492px by 492px
• Two squares: 245px by 246px (both)
• Three squares: 492px by 245px (top), 245px by 245px (bottom two)
• Four squares: 245px by 245px (all)
• Five squares: 245px by 245px (top two), 163px by 163px (bottom left, bottom right), 162px by 163px (bottom middle)
• Six squares: Same as 5 but bottom right photo has an overlay displaying the number of photos not shown.

For everything over six images, the layout will be exactly the same.

Multiple Portrait Oriented Photos

If you’re uploading multiple portrait oriented photos, here are the various sizes according to how many are uploaded:

• One portrait: 492px by 738px
• Two portrait: 245px by 492px
• Three portrait: 327px by 492px (left), 163px by 245px (right top and bottom)
• Four portrait: 327px by 492px (left), 163px by 163px (right top and bottom), 163px by 162px (right middle)
• Five portrait: 245px by 245px (top two), 163px by 163px (bottom left, bottom right), 162px by 163px (bottom middle)
• Six portrait: Same as 5 but bottom right photo has an overlay displaying the number of photos not shown.

Again, for everything over six images, the layout will be exactly the same.

Multiple Landscape Oriented Photos

Hopefully, now, you see a pattern. Here are the layouts for uploading multiple landscape photos.

• One landscape: 492px by 276px
• Two landscape: 492px by 245px
• Three landscape: 492px by 327px (top), 245px by 163px (bottom left and right)
• Four landscape: 492px by 327px (top), 163px by 163px (bottom left, bottom right), 162px by 163px (bottom middle)
• Five landscape: 245px by 245px (top left and bottom left), 245px by 163px (top right and bottom right), 145px by 162px (middle right)
• Six landscape: Same as 5 but bottom right photo has an overlay displaying the number of photos not shown.

And if you guessed that for everything over six images, the layout would be exactly the same, you’d be 100% right!

Uploading Photos with Multiple Orientations

If you’re uploading multiple images, all with different sizes and orientations, Facebook is going base the layout on the first photo.

So if your first photo is a Portrait, you can expect to see the Portrait layouts applied based on how many photos are being uploaded.

Make sense? Great, now let’s move on.

Facebook Ads Images

In case you didn’t know, there are various ways in which you can use images in Facebook Ads. And the image specs vary based on where you want your ads to be viewed.

Current Facebook Ad image placements include:

• Facebook Feed: Displayed inline as a standard Facebook post
• Facebook Right Column: The small spot at the bottom of the right sidebar in Facebook on Desktop only
• Facebook Instant Articles: This is a specialized article format for delivering fast-loading articles on mobile
• Facebook Marketplace: This similar to the Facebook Feed type, and is only displayed in the Marketplace (mobile only)
• Sponsored Message: These ads show up just like any Facebook message from a friend
• Messenger Home: These will be seen on the main “Home” page of the Facebook Messenger app

The recommended image size for an advertisement image is 1200px by 628px which works out to an image ratio of 1.91:1.

However, since you can advertise on Facebook by promoting your page’s posts, all of the previous image sizes, dimensions, and layouts can apply.

The only instances where the 1200px by 628px image rule applies is on Link Posts, which are the next thing we’re going to talk about.

Link Post Images

Shared link images that appear on personal timelines or when they appear on the news feeds measure 476px by 249px. To ensure a high resolution image, the recommended image size is 1200px by 628px.

Now, the problem here is that if you’re sharing a link to a website, Facebook no longer gives you the ability to customize that image that shows up. The image has to be automatically pulled from the destination web page.

So that means if you’re sharing your own website pages, you’ll need to make sure you have the proper HTML markup–known as Open Graph– on those pages that will identify the image that Facebook should use.

It just so happens that one of the products I co-created, Social Warfare, will allow you to do this easily if you’re using WordPress.

And, of course, I’ve got a template for that as well.

You can right-click the image to “Save as” or you can just download the entire set of templates from this article at the end of this post.

Bonus Resource: If you’re like me and would rather just have a “minimum viable product” image template, then you’ll want to grab my Social Media Images templates. Only 4 sizes you need, and I’ve templated them for you.

Facebook Image Sizes Infographic

It wouldn’t be right for me to have all these beautiful image size graphics and not put it into one, beautiful infographic for you.

So here you go, your Facebook Image Sizes cheat sheet:

And if you would like to share this on your website, just copy and paste the code below:

<a href="https://dustinstout.com/facebook-image-sizes/" target="_blank"><img src="https://dustinstout.com/free-resources/facebook-image-sizes-infographic.jpg" alt="Facebook Image Sizes Infographic by Dustin Stout" /></a><br /><em>Image courtesy of <a href="https://dustinstout.com" target="_blank">Dustin W. Stout</a></em>.

All Facebook Image Templates

If you want the quick and dirty templates I’ve created for all the vital Facebook image things, just enter your email below and I’ll email you the download link.

Of course, it should go without saying that I will never share your information with any third parties.

By entering your email you are only being subscribed to my newsletter which grants you access to all the free things I create as well as the occasional update from me (typically no more than once per week).

Anyone Else Ready for a Nap?

It was exhausting finding all these photo sizes.

But I hope it saved you from scouring the internet for hours on end looking for all the proper image sizes and dimensions you need. Your Facebook account will never have looked better after putting these into practice.

If you feel I’ve missed anything, or just want to say, “thanks for this amazing Facebook image size guide”, please let me know in the comments below.

Looking for all the “right” social media image sizes? Don’t fret, I’ve got you covered.

What size do my images need to be for Facebook? Twitter? Instagram?

There are countless blog posts and infographics telling you the social media image sizes you need to know. You know the biggest problem with all of them? They’re too stinking complicated!

It’s impossible to memorize every single image dimension for every single network, especially when they’re changing so often.

So I’ve come up with my own solution. A solution that has served me well, creating thousands of social media images for myself and clients alike. This solution works so well, I even use it for my fitness social media graphics business.

And it’s simple.

There are only four dimensions you need to know. That’s it. And I’m not only going to tell you what they are, I’m going to give you free templates to start with every time you create a new social media image or graphic.

Consider these your minimum viable blueprints— for those who want to stop wasting time and get things done.

Too Many Social Media Image Sizes

You don’t need to know what size something is when it’s viewed on every possible screen. You don’t need to know what size the thumbnail preview is. You don’t need to know the exact dimensions of a Facebook profile photo when it’s being seen on a desktop or smartphone.

You just need to get it done.

All you need to know is what sizes work best and what networks they work best on. So here is your dead-simple guide to social media image sizes.

And P.S. if you’re looking for social media cover photo dimensions, you’ll want to view the post I have dedicated to that specifically. It’s even got its own downloadable templates!

Social Media Image Sizes

Landscape, portrait, and square. These are the only three sizes that you need to know. I have added one bonus size though, specifically for Facebook link snippets, but more on that in a minute.

Here a quick reference cheat sheet for visual image sizing:

If you would like to embed this graphic on your own site, just copy/paste the code below and it will always stay updated:

<p><a href="https://dustinstout.com/social-images/" target="_blank"><img src="https://dustinstout.com/free-resources/social-media-image-sizes-infographic.jpg" /></a></p><p>Image courtesy of <a href="https://dustinstout.com" target="_blank">Dustin W. Stout</a>.</p>

Just for good measure, here are the four social media image dimensions I use for each one of my templates:

• 1920×1080 (Landscape)
• 735×1080 (Portrait)
• 1080×1080 (Square)
• 1200×628 (Facebook specific)

To make it even easier for you, I’ve created the following downloadable blueprints for you to use as starting points for your images.

Once you download them, you’ll notice that each template has social icons on it. I’ve done this so that you can instantly know which social networks these dimensions look best on.

Bonus reading: If you’re looking specifically for Facebook image templates, you’ll want to reach my Facebook Image Sizes: Everything You Need to Know article.

My Reasoning

After going through each social network and testing out which image size looks the best, I came to a few conclusions about each.

Landscape

The landscape orientation (1920×1080) is a perfect HD quality 16:9 aspect ratio. This size works great on Google+, Twitter, Facebook and LinkedIn for image uploads. 

This is the first and most important social media image size.

Why? Because it covers all the biggest social networks in one swoop. If you have limited time and want to be super efficient with your image creation just create this version of your image.

On Google+ if your image is high quality and landscape ratio it looks the best when expanded into the lightbox interface. If you follow my Anatomy of A Perfect Google+ Post, you’ll definitely maximize both your reach and your engagement on the platform using this image dimension.

On Facebook the landscape orientation appears in the full width of the post area covering as much horizontal space as possible.

Now, you’ll notice I’ve included a fourth template that is 1200×628. This is because Facebook has a very specific image size ratio that populates for link previews.

In order to keep from getting your images cropped in an undesirable way, and minimize the degradation of the image quality (because Facebook sucks at resizing images and maintaining quality) you’ll want to use the 1200×628 for all images destined for Facebook link snippets.

On Twitter image previews are shown in landscape with the top and bottom cropped out, so using a landscape image just makes sense.

On LinkedIn images only cover the full horizontal area when they are landscape. Otherwise, you get a big gap of space to the right of the image, making it look less significant.

Bonus tip: If you keep all your points of focus (text or primary image subject) in the square area of the template you can easily use it on Instagram as well, killing two birds with one stone. There will be some minor cropping, but if all your vital components are in the square in the center, you’re golden.

Portrait

Power users have known for quite some time that tall images work best on Pinterest. You get more real estate in the Pinterest stream, making it more visible to those scrolling through.

But why 735×1080? Good question.

Basically, Pinterest recommends images be approximately 735×1102. The 735px is the maximum width that Pinterest will ever display images at in its current user interface. The 1102px height keeps it tall enough to cover most people’s browser windows without having to scroll.

When I started creating tall images specifically for Pinterest, my Pinterest traffic went through the roof! It really works!

So why did I cut my template’s height by 22px? Another good question. You’re just full of them aren’t you?

In order to keep my workflow as streamlined as possible, I wanted to keep a base height of 1080px for all my templates. This makes it easy to copy/paste elements from one to the others with minimal resizing.

This style also seems to do relatively well on Google+. From my personal experience, this style doesn’t yield as many views or engagements on Google+ but can be a nice variant from time to time.

Square

Thanks primarily to Instagram’s size limitations the square image has become increasingly popular on social networks.

Why 1080? Since Instagram is the primary network in which square images are being used, I went by their maximum dimensions which are 1080×1080. Although they may only display a smaller, 600×600 image, their servers will keep a maximum of 1080×1080 (which you can see if you dig into their source code).

You can use square images on Google+ or Facebook as well and see decent engagement and reach. On Facebook, it doesn’t seem to matter quite as much, but I still recommend the landscape over the square due to the standard lightbox interface when you click on an image to view the larger version.

I also recommend using this size for creating profile pictures (or avatars) for your social networks as most of them use squares. While most networks don’t recommend an image this large, the higher the image quality/resolution the better I always say.

Now go create!

So take these templates and use them in your favorite image editing software as a starting point for your next set of sharable social images.

Oh, what’s that you say? You would like a recommendation of the best free image creation software available? Well, that’s awfully convenient, because I’ve covered all you could possibly need in the following:

• The Best Mobile Apps for Creating Visual Content
• The Best Free Tools for Creating Visual Content

If you have any questions about using these social media image templates, let me know in the comments below!