How to Boost Your Email Opt-ins by 400% Instantly

boost email opt-ins

This one strategy boosted my email opt-in rate by 400% in a single day. Not bad, eh?

Over the past few months, I’ve been experimenting with some email list building strategies to help increase my overall opt-in rate. I’m happy to say, both of these strategies have proven to be a huge success.

Today, I just want to tell you about one of these strategies. Why just one?

Because this one tactic is super powerful, and you won’t believe you’re not already using it.

That’s pretty incredible.

And while I can’t promise you those same results, I can tell you that it can give you a significant boost both now and long term.

Bonus reading: How to Grow Your Email List by the Thousands

Your Evergreen Gold

If you’ve been blogging for a while now hopefully you’ve generated some evergreen blog posts that are driving a consistent flow of traffic. If not, get on it right away.

On this blog, I have a number of blog posts that consistently drive between 200-500 visits per day without me having to do a thing. That’s when you know you’ve struck evergreen gold.

What I realized though was that I was leaving subscribers on the table by not optimizing these blog posts for email sign-ups. I nearly slapped myself because I had probably missed out on thousands of potential subscribers.

Never again.

I quickly created a list of my top blog posts that consistently drive traffic. Then I went in and optimized each post with its own specific call to action.

For example, my most successful blog post ever is my Best Places to Find Free Images Online. It’s a blog post I update as regularly as I can when I feel I have found new resources that deserve to be on the list. So within the first few paragraphs on that post you’ll see I’ve added this:

email opt-in example

This is what I call a contextual call-to-action. It is a prompt for the reader to subscribe that is customized to the content they are currently reading.

Here are more of my own examples:

If you go to those posts you will noticed within the first few paragraphs I’ve added a note to the effect of, “I intend on updating those pages when necessary.” Or alternatively, I identify some sort of bonus value that my email subscribers get from exclusive content similar to the content on the post.

And then what did I do? I add an easy way for them to subscribe to my list right there in the post. They can opt-in, and continue reading without interruption.

For the opt-in I use the Ninja Forms plugin— by far my favorite form plugin for WordPress. It uses the MailChimp add-on so these sign-ups are added straight to the proper list inside MailChimp.

It’s not a pop-up that disrupts their reading and interrupts the user experience– it’s an enhancement, or rather an invitation to further enhance the value they will be getting from that blog post.

Simple right?

So why aren’t you doing it?

What You Need to Do

This is the exact process I went through to find my top blog post. Follow these steps to find yours.

Set a long date range

Go through your Google Analytics (or whatever analytics platform you use) and set a date range for the last 6 months.

Google Analytics date range

Find Your Highest Traffic Drivers

Now you want to find which content has gotten the most traffic in that time span you’ve just set. You can do this by navigating to:

Behavior > Site Content > Landing Pages

Once there, go to the Show rows selector and set it to show at least 50 rows. You might have some pages show up that are not what you’re looking for, so that’s why you’ll want to see more rows than necessary.

Identify the Top Performers

Identify your top 10 blog posts (I did top 20) by the highest number of sessions (or page views).

Optimize for Sign-ups

Now go make sure you have a contextual call-to-action and an email opt-in within the first 3 paragraphs of each of those top performing posts.

Some questions you might ask yourself to spark ideas:

  • Is there more I can add to this that isn’t already covered?
  • Is there a “cheat sheet” I can create for this?
  • Will I be updating this in the future when new information is available?
  • Will I be writing more posts like this in the future that a reader would potentially be interested in?

Find those evergreen enhancing opportunities and capitalize by making sure that the reader knows that this post isn’t the end of the road. Show them that if they want more, there is an easy way to get it– by signing up for your email list!

One Last Thing

Enhance people's experience Pin this quote

Blogging, digital marketing, content marketing, and marketing in general is no longer about interrupting the experience but enhancing the experience.

Don’t just offer the same old “Subscribe and I’ll give you my ebook” tactic. Sure, it might work for a little while, but you’re cultivating a list of people with potentially shallow and short-lived motivation.

Build with the intent of long-term value and you’ll cultivate long-term subscribers.

Dustin W. Stout Avatar

6 responses to “How to Boost Your Email Opt-ins by 400% Instantly”

  1. Dustin W. Stout Avatar

    Yes, this continues to be a fantastic tactic for getting people on your list. There’s also a concept called the Content Upgrade that’s becoming extremely popular that is very similar to this that I will write about soon.

  2. Terri K Avatar
    Terri K

    This is a GREAT tactic, Dustin! I have never thought of how to insert the CTA into the blog post like that. I have seen it done before but never came across a post that share how and why it is important. Thanks for sharing!

  3. Dustin W. Stout Avatar

    Do it Danny! Would love to see what you come up with and your results.

  4. Danny Brown Avatar

    This is a really good idea. Like, REALLY good!

    I have about 5-6 posts that are a couple of years old now (one 4 years old) that still gets a good 100 or so views today. I might have to experiment with this one – cheers!

  5. Dustin W. Stout Avatar

    Thanks David! Definitely give it a try yourself– it was eye-opening for me when I realized just how many subscribers I was probably missing.

  6. David Hartshorne Avatar

    Hey Dustin,

    Some good sensible tips here. I like the way you go back to your old ‘evergreen posts’ and update them, and then add an opt-in form. Something I haven’t done, but need to start doing.

    – David

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