An always-updated, one-stop free resource for the most current social media logos of the most popular social networks. And the best part is these minimalistic social icons are all free.
As social networks grow from bootstrapped tech start-ups to a thriving social platform, they’re bound to undergo some logo changes. I have a particular sensitivity to when these social media logos change because branding is one of the things I do for a living.
When I see someone use a social media logo that is out-dated, or worse— a cheap knock-off of an official logo, it bothers me. It not only hurts my eyes, but it also gives the impression that the individual using it either doesn’t know better (they’re not paying attention to what they’re talking about) or they don’t know the importance of using credible visuals.
For the average person, keeping up with these social media platforms’ changes can be impossible.
So as a public service, I’ve decided to keep an updated list of the top social networks logos along with some visual assets that you can freely use to your heart’s content with no restrictions for personal or commercial use.
Just here for the free downloadable goods? Skip to the download
Why Care About Accurate Social Media Logos?
You may have seen my free Social Media Icons set that was created for a similar purpose. It’s a hand-crafted set of flat design JPG and PNG icons with solid and transparent background. That set is actually the basis for my social share icons.
But really it’s more than just an obsessive personal preference.
First, let’s talk about why it most benefits you to use the most up-to-date versions of social media logos.
Accuracy = Credibility
When people visit your website, they’re visually analyzing their experience whether they realize it or not. They’re looking for visual queues to tell them whether or not you’re trustworthy enough for them to stick around.
Having out-dated graphics can communicate that:
- You are out of touch with or not savvy enough to know what is current
- You don’t know what you’re talking about
These have negative effects on your credibility and act as a psychological repellant to your visitors. It might be an unconscious response as the viewer to not even realize why he/she thinks your site or whatever they see pertaining to you is not credible.
We tend to make millisecond responses to things without even realizing why we don’t like something. Digging in deeper helps us to realize that these little things play a HUGE role in viewer response toward credibility.
I have spoken at SMX East and West about this very topic of Visual Trust Indicators. And while this is but a small part of communicating trustworthiness, it’s also a very easy thing to fix.
These companies spend hundreds of thousands of dollars on branding. They pay a graphic designer (or team of designers) like myself to craft their visual identity so that it will be consistent and recognizable.
Believe it or not, icon design is an artform in and of itself.
Also, each social media network creates guidelines which dictate what is allowed and what is not allowed in regards to their brand icons. It’s a lot of work building a brand identity. So out of respect (and legal compliance) for the brands themselves, I have resolved to represent the respective companies as they so desire.
This makes sure that I’m both in compliance with them (just in case they see what I do with their brand) and also gives the graphics that I create and share the look of authority and “know how” that has gotten me very far.
Most Popular Social Media Logos
Over the years, social networks have undergone a lot of changes–especially in the branding department.
The following are social sites are the most popular, and therefore the most susceptible to misrepresentation. To save you from getting caught with an outdated or completely wrong logo, here are the official logos of the most popular social platforms.
Official Facebook Logo
The newest Facebook logo (which is being slowly rolled out) is simply the trademark ‘f’ centered inside a circle. There’s no more square, no more offset for the ‘f’, and the new blue color is brighter.
This new Facebook icon hasn’t gathered much attention as of the time of this post, but as they begin to roll it out in places other than their brand guide, I’m sure it will gain some mainstream attention.
For now, consider yourself one of the first people to know about it!
Facebook has stayed pretty consistent with their logo over the years, and all changes have been subtle enough as to not draw much attention.
However, over the past year, there have been more dramatic changes, especially to it’s wordmark. The change sparked a lot of debate in the design and branding community, but most average users didn’t even notice.
See if you can spot the difference:
The changes are subtle, but I think I understand why the choices were made. For one, the new word mark is softer, less “techy” looking with rounder curves. It’s a bit lighter in its weight, and feels more friendly than the previous wordmark.
Official Instagram Logo
Over the years the Instagram logo has continued to get simpler. It started as an iOS-only app and the icon was meant to match Apples then skeuomorphic design. When apple switched to the flat design trend, Instagram soon followed suit.
With the continued design trend of simple, minimalistic icons, Instagram again changed their logo to what we see it as today.
While the Instagram word mark has remained pretty much identical–apart from color–the icon’s current iteration is about as simple as you could possibly get.
Official Twitter Logo
The most frequent victim of visual confusion is the Twitter logo. Whether it’s a TV show advertising its social profiles, or a business asking people to follow them online, Twitter icons seem to be all over the place as far as accuracy.
It’s partially Twitter’s fault since they’ve undergone so many icon changes over the years and people just can’t seem to keep up.
Their current official logo is the bird with its head angled up. It’s a brilliantly crafted icon and deserves to be represented properly. So for the love of all things holy, stop using that ridiculous lower-case ‘t’ icon.
Official YouTube Logo
How many people can remember when YouTube first started? The internet was a completely different place, wasn’t it?
Since its inception, YouTube’s logo has undergone only a handful of changes, and mostly very subtle. It wasn’t until recently that a major rebranding happened, giving the video-centric platform a very modern logo.
Both the full version and its icon are used throughout its various apps and properties, unlike Twitter, Instagram, and Pinterest who primarily focus on their icon.
What I really love about the YouTube icon is how utilitarian it is–it’s the play button that appears on every video you watch. Brilliant use of repetition so that brand recognition is easy.
Official Pinterest Logo
Oh, Pinterest, how I love thee.
The Pinterest icon has remained the same since its inception over 12 years ago. And what a delight that is for many a designer.
Now, to the eagle-eyed onlooker, you may have noticed that the color of red has changed slightly over the years. The most current red in their branding is as bright as it’s ever been, following the same bright color trend that other networks such as Facebook, Instagram, LinkedIn, and YouTube have employed.
Other than that, though, the Pinterest icon remains completely unchanged. And that makes my job so much easier.
Official LinkedIn Logo
Much like Pinterest, LinkedIn has stayed pretty close to its brand roots with it’s primary logo. The only thing that has changed is the primary blue.
Much like the other networks, my guess is that brighter colors are aimed at targeting younger audiences, and giving the brand a more fresh or exciting feel. Younger people tend to be attracted to brighter colors, so this seems a smart move for all social media platforms.
LinkedIn also makes good use of it’s solitary icon logo when minimal space is available.
All Social Networks
For the sake of time (and energy) I’m not going to give a synopsis of every social media network’s brand logo history. So instead of droning on and on through all 21 networks, I’ve instead decided to just package up all the logos into one downloadable set.
Download All the Official Logos
Simply click the download button below to download all the high-resolution official logos for the following social networks:
The package includes four styles of each social media network logo in high resolution JPG and PNG format. Styles includes:
- Full color logo in JPG file format
- Full color icon in transparent PNG file format
- White icon in transparent PNG file format
- Black icon in transparent PNG file format
If you’re a designer or work with professional grade design tools and want the vector versions of all the logos, I’ve got that for you as well.
Download the Vector Logos
Simply add your email below and click Download! You will get a confirmation email with all the vector icons in both PSD and AI format. That package also contains all JPEG and PNG files to save you the time of having to download both sets.
The PSD files contain smart objects for scalability (if you don’t want to open Illustrator). If you are an Adobe Illustrator user, the AI file contains all icon sets, sized at 32px if you want to use them to create your own cool icons.
Save them, add them to your social media icon collection, insert them into a great visual you’re creating for your next blog post, and share freely knowing you have the most official version of the brand logo represented.
Hope You Enjoy
I’ve done the hard work in rooting through the brand guidelines of each network to make sure all these logos included above are accurate and up to date. If you’d like to double-check for yourself (which I highly encourage you to do) here are the links to each network’s publicly visible guidelines:
Oh, and lastly–if you missed my reference above, I do have a free icon set made from these icons that are already pre-formatted at 32px. This makes it easy for you to use them in your blog or website as links to your social media profiles. Be sure to download those as well!
Are there any social networks that you’d like me to add to this list? You can leave a comment by clicking here.