Get Yourself A Personal Branding Page Now

personal branding page

If you’ve already grabbed a domain name and set up an email account for it, your next step is to go create a simple personal branding page. This can be done in many ways, but how about we just cover the best ways?

If you’ve never heard the term before, a personal branding page is a one-page website that gives people a snapshot of who you are, what you do, and what you’re about. It may also be referred to as a personal landing page. For this purposes of this post, we’ll refer to it as a personal branding page. Think of it as a digital business card of sorts– only way better! Simply put, a personal branding page is a web page that showcases your personal brand.

This is part of the Becoming A Social Media Rockstar Series. Be sure to catch the rest of the posts here.

Elements of a personal branding page

Simplicity is key. This is not the place to tell your life story. Leave that for your auto-biography. A personal branding page should efficiently, clearly, and succinctly communicate the essential pieces of what you want people to know about you.

Your real name should be the most prominent piece of text on the page. Not your obscure username, not your Twitter handle, and not the Jedi name you gave to yourself using an iPhone app because you thought it was cool. This is your personal branding page, not a new way to MySpace.

A picture of you should be prominent somewhere one the page. Whether it’s the background image or a photo accompanying your name– as long as people can make the connection that this is you. People relate to faces, not text. So grab a smart phone, snap a picture, Instagram it for some flavor, and stick it up there. And again, it’s not MySpace so please don’t do the whole “I’m holding the camera above my head and looking away because it makes me look mysterious,” nonsense. That’s so two-thousand and late! (If you don’t get the Fergy reference, just ignore that last sentence.)

A brief paragraph (or three) should give people everything they need to know about you as a person and as a professional. Take some time to craft this paragraph, but don’t spend 7 hours sweating over using an exorbitant amount of illustrious words. Make it light, to the point, and not too serious.

Free solutions for a personal branding page

There are a couple great web services out there that can make setting up a personal branding page easy. Namely, and Both of those sites primary function is to allow you to set up a personal branding page with the very bare-bone basics. On top of that, they’re both free! They do have premium level features that you can upgrade to, but if you’re just starting out, free works just fine.

Personally I prefer It’s easier to use, has a more robust feature set, and is more socially connectable. The free version is very versatile and attractive. doesn’t quite have the creative friendliness that I was looking for, but can still serve as a viable option.

Another idea that John Saddington has discussed is using a social media profile as your branding page. Google+ in particular allows for an exceptionally well designed and versatile social profile. If you want more of a social media professional branding page, this would definitely be the way to go. If this seems like a good option to you, you may want to read “12 Steps To Making Your Google+ Profile Awesome”.

Not-so-free options

The following suggestions will require you to already have web-hosting– that’s the “not-so-free” bit. If you already have a hosting provider and know enough about web design to set up a site, then you may want to go with a custom built branding page. It allows for more control, higher customization, and is just plain cooler if you can swing it.

John Saddington has given away a few of the branding pages he’s built over the years. You can check out the first three here. He also has a lot of good things to say about personal branding pages. You should listen to his advice.

I actually use Genesis Theme as for my self-hosted personal branding page. I’ve created a child theme specifically for this purpose.

Definitely not free options

You could also search places like for premium themes to use. Just go there and type “landing page” into the search bar and you’ll get dozens of customizable templates to choose from. Be careful though to get something that is easy to use and not too complicated.

Remember, simplicity is key! Even better yet, save yourself some time and potential headache and just hire an awesome web designer like me to build a personal branding page for you! This option, however, not so cheap, but could definitely be worth it if you’re looking to profit from your online presence.

So how about it? Do you have a personal branding page?

Dustin W. Stout Avatar

44 responses to “Get Yourself A Personal Branding Page Now”

  1. Dustin W. Stout Avatar

    Very interesting Bruno.

  2. Bruno Amaral Avatar
    Bruno Amaral

    A while back a friend of mine showed me how a QR Code on his business card led to a personal branding page on his blog. The whole point was that he could make sure his contact details were always up to date and people could visit the blog or send an email without typing a long address.

    I loved the idea, and a few weeks later I built

    It lets anyone register a personal page with a photo and contact details, with an associated QR Code. The resulting url of that page is nearly impossible to memorise to avoid prying eyes, search engines and spam crawlers from collecting personal information.

  3. Carthage Avatar

    Good post. I really have to look into this. My personal branding could always be improved.

  4. Shivam Avatar

    NO way!
    A strange coincidence indeed. Me getting born is a nice story itself.. There’s a history to everything about the date, my name and festivity around it. I actually celebrate two birthdays in an year. 🙂 per Lunar and Solar calendar.
    This gives all the more reason to connect with you.

  5. Dustin W. Stout Avatar

    I would give your page a 10! After browsing for a bit, I noticed you and I were born on the exact same day! What a crazy coincidence!

  6. shivam Avatar

    Your pointers are nice… rather than a business card I would call it as a marketing brochure of ourselves.
    Thanks for asking to boast our own profiles. 🙂 it is – , I would like a feedback.
    How much would you rate mine on the scale of ten based on the elements you described in the post?

  7. David Willard Jr Avatar
    David Willard Jr

    Better late than never I always say…lol. Joe should be happy. I am back to my normal hours and my normal location. No more Sea World Dolphin Show commenting for a I was even commenting as we left Sea World that night…lol 🙂

  8. Brandon Avatar

    Haha! Just now read this…

  9. Dustin W. Stout Avatar

    I just realized I didn’t put a link to my own personal branding page (which I’m actually re-doing to match my REAL-LIFE business cards).

    I don’t put my location, but I will say that I live in SoCal.

    And to answer your question, it should link to EVERYTHING that showcases you online. See mine for an example. I hope that helps!

  10. David Willard Jr Avatar
    David Willard Jr

    I noticed this! That’s why I am checking in during the dolphin show…lol

  11. Joe Lalonde Avatar

    It can put you out there Erin. But I think it can be a good thing. You’re able to put all of your vital personal or professional social media information in one spot, any content that you want called out to potential employers, etc.. It lets you control the information people see.

    At least that’s the way I see it.

  12. Joe Lalonde Avatar

    Well stop it! I’m so close to overtaking you for the top commenters slot!

  13. David Willard Jr Avatar
    David Willard Jr

    Yeah…but I had some time to kill waiting for a show here at Sea World…lol

  14. Joe Lalonde Avatar

    And David, isn’t it a bit early for you to be posting?

  15. Joe Lalonde Avatar

    Really? Never knew that.

  16. David Willard Jr Avatar
    David Willard Jr

    I never noticed it!

  17. Brandon Avatar

    if you are talking about the gravatar, WordPress sites automatically do that.

  18. Erin Jackman Avatar
    Erin Jackman

    Ok, so this is as you said is kind of like a business card, but online. Does it connect to your blog or website? I see that only one commenter has given a link so I checked it out. This really puts you out there, doesn’t it. If someone did a google search on your name, I’m guessing this comes up. So anyone can find me? I guess they already can because of my blog. I’m still working a bit on not being afraid to have an online presence with my real information but I guess if someone wanted it bad enough they would find it. For example i try not to put the actual name of the town I’m living in. Although I might have slipped and wrote it somewhere.

    What’s other people’s thoughts on this?

  19. Erin Jackman Avatar
    Erin Jackman

    Don’t feel bad. I did the same thing!

  20. Joe Lalonde Avatar

    Ahhh, now I see it. I was doing it over the name and not the avatar. Looks spiffy!

  21. David Willard Jr Avatar
    David Willard Jr

    Hold your cursor over the comment authors picture. First it shifts then it has a pop up. If it still doesn’t do it, maybe it a pop up blocker or a browser specific thing. I’m still looking at it from my BlackBerry so…

  22. Joe Lalonde Avatar

    David, weird. I’m not seeing that on my end. That could be pretty cool though.

  23. David Willard Jr Avatar
    David Willard Jr

    Hey Dustin…noticing some of the changes to the site. Looking good. I need to check it out on my computer though since I’m on my BlackBerry. I just noticed the panel that opens when you hover over the comment author. Is that new to Standard Theme 3 or have I just been missing that.

  24. David Willard Jr Avatar
    David Willard Jr

    Step one complete 🙂 Now if I would just stop adding things to my list…LOL. I decided join a Life Group at Tool Time on Monday nights since I am still 32 weeks out of getting back to my Thursday group…LOL.

  25. David Willard Jr Avatar
    David Willard Jr

    Not the new one. It’s been tough to find time. This is why most of my commenting comes when I should be sleeping…LOL. I am looking to start a photo blog on but for now I just have a link to my current blog.

  26. Dustin W. Stout Avatar

    Do you mean

  27. Heather Avatar

    cool. I went and did one–but I can’t get my photo in ..? I can upload it as a background only. Anyone else have this issue w

  28. Dustin W. Stout Avatar

    Looks good Jon!

  29. Dustin W. Stout Avatar

    Yes I do think it would be beneficial. You may not need it just yet, but I see it being valuable to you in the future. Get it now!

  30. Dustin W. Stout Avatar

    Git-r-done! Be sure to post a link when it’s finished!

  31. Dustin W. Stout Avatar

    Awesome Roger! I’ll be taking a peek at it tomorrow!

  32. Dustin W. Stout Avatar

    I can’t wait to see it!

  33. Dustin W. Stout Avatar

    I’m stoked that you got your hosting up! I can’t wait to see what you come up with!

  34. Dustin W. Stout Avatar

    Thanks John! I had this post in my back pocket for a while, just waiting for the right time and attention to drop it. Thanks for the onslaught of resources!

  35. Jon Stolpe Avatar


    Let us know when your branding page is done, so we can check it out.

  36. Jon Stolpe Avatar

    I use as a branding page. Here’s the link:

  37. Brandon Avatar

    I might be interested in this technique…?

  38. Brandon Avatar

    Hey Dustin! I love the stuff you mentioned here. I’m just curious…do you think it would be beneficial for em to have an branding page?

    I have had one before, but I deleted it shortly after I got it.

    I only have a wordpress site right now (but I will be allowed to get a twitter when I finish my current semester in school).

    What are your thoughts?

  39. Brandon Avatar

    Is your site up and running yet?

  40. Joe Lalonde Avatar

    Awesome Dustin! I have yet to setup a personal branding page but this post has inspired me to craft one.

  41. Roger Pittman Avatar
    Roger Pittman

    Great post, Dustin. I’m looking into using my Google+ profile as a branding page. Can’t wait to try some of these techniques out!

  42. Valerie Joy Deveza Avatar
    Valerie Joy Deveza

    nice post Dustin.. I’m rebranding my page (its like 48yrs to complete LOL) hopefully I’ll have it done.

  43. David Willard Jr Avatar
    David Willard Jr

    Great post as always! I finally got my hosting up and put a placeholder page in place that links to my current blog. I’m hoping to get the time and energy to get WP up and running on it and start a photo blog on that site but for now the place holder could use some upgrading. Looks like I have some links to follow 🙂

  44. John Saddington Avatar

    love this dustin! great work!

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