If you can measure it, you can improve it. Let’s improve your Google+ reach.
Have you ever wished there was a way to see exactly how many views your posts are getting on Google+? How many eyes are actually seeing what you are sharing?
Sure, you can see how many +1s, reshares and comments a post has gotten— and those are good to keep an eye on— but what was the actual reach? And is that reach growing or shrinking?
With Twitter, you can easily see how many views each tweet has gotten, but with personal Google+ profiles you can’t.
With a Google+ page, this is easy because Google gives you a nice Insights dashboard. All you need to do is go to your Business dashboard, click on View Insights and click on the Engagement tab.
But why isn’t there something like that for personal profiles?
I don’t know. However, I’ve found a bit of a workaround that I think you’ll appreciate.
Why Does This Matter?
If you are on Google+ for the purpose of growing your personal brand or just growing the reach of your messages you must monitor how well you’re doing. If you can’t measure, you can’t improve.You can’t improve what you can’t measure. Decide what you want to improve & figure out how to measure it.Click To Tweet
Measuring how each of your posts is doing allows you to make adjustments based on what is getting the most traction. Take note of the things that get the most activity and do more things like that.
By doing this you will be giving your audience more and more of what they want and what resonates with them, growing your brand loyalty and ensuring they continue to come back for more.
How to See Google+ Post Views (for Profiles)
In order for you to see approximately how many views your Google+ post has gotten it must be a Photo post.
When you share a photo on Google+ the number of views it has received is displayed in the light box interface when you click on the photo.
Simply click on your photo from the stream.
You will find the number of views in the bottom of the screen to the right of the “X of X” numbers.
The number shown will be the approximate number of times your post has been viewed.
If for some reason you can’t see the number of views there, click on the Photo details and the number of views will be the last line item in that section.
One Last Thing
One last thing I would suggest you add in are short URLs. If you’re sharing a link to something, make sure that you’re able to track how many clicks that link gets.
At the end of the day, if your goal is to drive traffic to your website in hopes for some type of conversion, you need to know how well your content is performing on each social network.
+1s, reshares and comments are all actions, but getting someone to click-through to a full piece of content is the biggest win. This means they trust what you have to say and care enough to leave what they’re doing to get more of it.
Partner that with you ability to measure your reach and watch your results start to soar!