Not that I believe Google+ is in any way lacking in engagement, but let’s be honest– it still hasn’t caught the masses yet. It will take some time, but I believe that if Google+ implemented these 3 features, the engagement and overall adoption rate would skyrocket. We would see the Google+ tipping point.
Mobile Photo Filters
With the Instagram controversy as of late, this would be a perfect time for Google+ to implement it’s own native mobile photo filters that would blow those other apps out of the water.
Their acquisition of Snapseed should help power this. Although Snapseed is its own app, I think it would still be better if the Google+ app handled some simple photo filters and maybe the “meme text” generator that is currently available through the web interface.
I would love to stop having to use 2-4 other photo editing apps to create styled photos, and then pull them over to Google+ to share them. I would much rather create them right within the Google+ mobile app.
Open Full API Access
Let’s open that API up and just watch how 3rd party developers create new ways of engaging posting, and sharing on Google+. Trust me, it will spread like wildfire.
They may have given Hootsuite access to post to pages, but this really needs to be opened up to allow some real innovation. Scheduling posts and managing multiple accounts is a huge piece of some people social media work flow. Allow 3rd party developers to integrate and innovate and you have a recipe for awesome things to happen.
Give users the ability to subscribe to other user’s posts and be notified the instant someone posts publicly. Twitter does this and it’s responsible for significantly increasing engagement.
Now, when I was originally designing and writing this post, Google+ hadn’t released the notifications feature yet. Now that they have, it only confirms what I was speculating! Already, I’m engaging more and spending more time reading the posts I would have normally missed throughout the day.
Some of these other things are already in the works, and it’s my opinion that once they’re all released, the momentum will be undeniable!
Just for fun, I created this as an easily sharable infographic that touches on all 3 points I talked about above. You can click the image below to see if full size:
I also took the liberty of creating a Projeqt slide show to make it even cooler to share and embed! Check it out:
If you agree, please share this post or the images I’ve created for it. Let’s use all of our voices together to create a viral way of showing what the users really want to see happen here on Google+!
Do you think these features will help skyrocket the engagement on Google+? You can leave a comment by clicking here.