• The Biggest Social Media Mistake (and How to Avoid It)

    As the recent fate of Vine shows us, you should never put your audience solely in someone else’s hands. Are you working to grow or build an audience on social media? If so, I want to warn you about a very serious social media mistake that I see a lot of social media stars making. With…

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  • Instagram Announces Shopping Feature: What You Need to Know

    Instagram is going to jump into the ecommerce ring with its new shopping (a.k.a. product tagging) feature. Today Instagram announced some big news for its retail business users. They’re testing a new feature that will allow retailers to tag products within their photos, just as you would tag another user in a photo. Only these…

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  • Top 11 Things That Are Killing Your Pinterest Success

    These are exactly what you shouldn’t be doing if you want to harness the power of Pinterest. In case you weren’t aware, Pinterest has massive potential for driving blog traffic. And I’m not talking short-lived, low-quality traffic. I’m talking long-term, highly engaged traffic that can be a total game-changer for your blog. The best part…

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  • Don’t Just Boost Social Media Engagement, Scale It

    Widen your gaze: It’s not just about optimizing your posts for highest engagement, that doesn’t scale. I’m going to show you what does. There are approximately 43,235,901 blog posts written about “how to get more engagement on social media” (rough estimate). Some good. Most bad. The good ones will give you solid tactics for optimizing…

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  • Forget Your Follower Count and Focus on This

    I’ll just come right out and say it— follower counts are mostly worthless. Having a million followers doesn’t mean anything unless those followers are engaging with your content. It’s easy to hoard followers on social media. All you need to do is follow as many people as you’re allowed to and you’ll get people to…

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  • Periscope Pro Tips: Everything You Need to Know

    A handful of tips I’ve learned about successful Periscope broadcasts. It’s only been a handful of months since Periscope was launched into the public and already it’s gained great momentum. With this new surge of buzz around live-streaming, now is a good time to evaluate whether or not it’s right for you. If you’re a…

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  • Official Google+ Logos, Icons and Templates [Free Download]

    Official Google Plus logo assets along with all the prominent icons of Google Plus. Oh, and bonus templates as well! If there’s one thing I can’t stand it’s outdated icons, knock-off logos and flat-out poor-looking visuals. So I’ve set out on a mission to give people access to the best of the best. Today I’m…

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  • How to Increase Pinterest Traffic by 2,000%

    Could you use an extra 1,937% increase in traffic from Pinterest? Yeah, you read that right. Almost two-thousand percent increase in Pinterest traffic. How the heck did I do that? Let me start by first showing you where I started with Pinterest and then show you how I got to where I am today. My Pinterest Story…

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  • This is How You Crush a Content Marketing Strategy

    A simple editorial calendar strategy can greatly increase your productivity and effectiveness. A great man once said that “if you fail to plan, you plan to fail.” While I don’t fear failure I never plan on failing. Nobody does. But the hard fact is most people don’t take the time to put together a solid plan when…

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  • How to Use Twitter & Google+ in Your Content Marketing

    The power of social and SEO combined can give you a huge boost in getting discovered online. Big news. Google and Twitter are seeing each other again. And that means Twitter just became a lot more valuable to every content producer’s strategy. Combining the power of social media and search engine optimization, you can greatly…

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